“HE POSSESSES A WONDERFUL MIX OF DARING AND GRACE, WHICH ALLOWS HIM TO CREATE UNEXPECTED AND BEAUTIFUL WORK.“
Relationship – Former Art Director Erin Hahn–Siske—
CD Boonshoft Museum of Discovery
“MATT LISTENED TO MY CONCERNS, RESEARCHED THE INDUSTRY, MY COMPETITION AND DEVELOPED A SOLUTION THAT HELPED MAKE ME THE TOP BUILDER IN MY AREA.“
Relationship – Client Mitch Middendorf—
Pres. Middendorf Builders
PROJECT BRIEF:
Adidas produced a new line of Stan Smiths called ICE that were sold exclusively at Finish Line stores nationwide. The goal was to create a buzz with trendsetters in school and to wow them with coolness.
MY RESPONSE:
Produced brand creative for Finishline’s in–store campaign along with other POP that could give people chills as they walked by. The biggest point to note for the ICE campaign was that in the stores with an originals wall, the weeks average sell through was considerably higher.