Small Business Tips – Email Marketing

Direct marketing has become an essential source of income for small and big businesses and has been widely used for promotions by means of direct mail. Business owners try every possible aspect or media channel to promote their products and reach a mass audience. They leave no stone unturned to launch a successful marketing campaign using direct mail services.

Strategic communication with the targeted audience results in building good relationships between audience and marketers. When email marketing is used effectively and efficiently, it helps to increase sales and higher ROI. However, many marketing emails are rejected and marked as spam by the users, so it is crucial to select the right promotion tool for your business.

Gmail for example, a popular Google’s email program implemented additional inbox features in 2013 for incoming messages such as Primary, Social, Promotions and Updates tabs. As Kocsis stated, “We can expect continued changes to the user experience of webmail clients.” In order to take advantages of new functionalities and features, marketers should rethink how they create and deliver their email promotions.

Many small businesses like Extreme Pumping are using direct mail services for promotional events because its targeted, personal, flexible, measurable and very cost-efficient. Using mass media by attracting large audience for promotional purposes could be costly for small businesses while direct email marketing can be a great substitute to improve sales rate.

The following tips will bring few email benefits:

Email Design – when using email marketing to create successful marketing campaign, develop an attractive creative design or layout of the email. Creativity is an important factor to make an impression and encourage large audience to read a message. In addition, customer’s feedback can be helpful to determine email layout such as text or HTML format.

Personalized Message – If you are promoting a product through direct mail, it is an to create a personalized message. Personalized campaigns usually have a very high opening rate and lead to a successful marketing campaign.

Delivery Time – Business hours are the best time for sending mail to your targeted audience. Sending mail to your clients on midnight or early morning can cause the mail to remain unopened or be buried in other promotional materials. Always try to determine the best opening rate and improve your return on investments.

Tangibility – direct mail allows you to deliver a message physically into the customer’s hands and encourage interaction. Always create engaging message and make an unforgettable impression by incorporating additional promotional features such as a special offer or free samples.

In this way, using email marketing as a means of promoting your business, you should take care of the above-mentioned points which can get you a fair return on investments.

Tips for Small Business Owners

As Australians are becoming more concerned about environmental sustainability, new laws and regulations can be confusing for small business owners. One way to ensure that your business is operating in compliance with the law is to hire an environmental contracting firm to help you understand permit requirements, meet regulation standards, identify ways to reduce liability, and, if necessary, carry out contamination remediation.

However, even though environmental contracting is a $12 billion industry, it’s largely comprised of small and medium firms, in fact, the largest 50 firms only account for around 30% of the total revenue. With so many companies to choose from, these tips can help you find the right environmental contractor for your business.

Specialization and Experience

Many environmental contractors market themselves as a “one-stop shop” for all of your business’s environmental needs. But all of them may not be as versatile as they claim. If your needs are specialized in any way, make sure to inquire whether the contractor has any actual experience in your area. With so many choices, it’s better to go with a firm that’s proven its ability.

Local Knowledge

Environmental regulations vary by state, and sometimes even by county, so if you’re considering an out-of-state environmental contractor, make sure to ask whether the firm is familiar with your local requirements. It may be helpful to find out whether it has done any work in your area before.

Credentials

Some laws require environmental contractors to obtain specific credentials in order to be eligible for signing off on permit applications, cleaning up contaminated sites, or performing other specialized tasks. Commonly required credentials are those of the Professional Engineer (PE) and Certified Professional (CP), among others. Before hiring a contractor, make sure that the firm has the appropriate certifications for your needs.

Insurance

Since environmental contractors are often hired to help businesses ensure legal compliance, the stakes for their performance are high. Mistakes or lack of diligence can result in fines or loss of income due to a temporary or permanent suspension of a business’ operations. It is important to find out whether the contractor has insurance to offset these costs in the event of an error. Additionally, if the firm is employing anyone to perform potentially hazardous duties, such as remediation of a contaminated site, it needs to have liability insurance for all of those involved.

Past Clients

Although some environmental contractors may not be willing to provide the names of previous clients because of privacy concerns, it doesn’t hurt to ask for references. Nothing gives peace of mind like hearing a satisfied client’s experience.

Navigating environmental rules and regulations can be overwhelming, but choosing the right contractor to assist your business shouldn’t be an additional source of stress. These tips can help you understand what to look for in a contractor so that you can be confident that you’re making an informed decision.