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PROJECT BRIEF:

Develop materials to promote a festival celebrating the art of Flamenco that culminates in a five day, star-studded concert at PCPA’s Newmark Theatre.

MY RESPONSE:

I started by developing a brand based on the emotion and passion that Flamenco radiates in its performance. Passionate, angered grace mixed with guitar, stomping and clapping are the essence of Flamenco. The materials used deep reds, sharp angles and repetitive elements to promote and educate people about Flamenco. All shows were sold out within a day in Seattle and Portland the hosting cities. It was an amazing event. Ole!